Cellular Operations

The Cellular Operations Group manages coordination with the numerous wireless carriers, their agreements and their equipment sites on campus.  In addition, the group manages internal and external resources such as real estate, legal, IT infrastructure, campus partners, external vendors, installers and regulatory to improve cellular performance on campus and to stay abreast of the rapidly-changing wireless technology in an effort to provide state-of-the-art cellular performance on campus.

Students, faculty and staff expect voice and data capabilities of their mobile devices to simply work at all times and everywhere they are.  They expect ubiquitous coverage.  This poses significant technical and financial challenges to make this a reality in most campus environments.  Cellular technology is a complex, challenging and dynamic technology that requires constant attention.

In the year 2000:

  • Only 38% of the U.S. population used wireless
  • Primarily limited to voice;  no “wireless-only” households
  • Very little data traffic carried on wireless networks
  • In-building expectations were low among commercial customers;  outdoor coverage was still patchy
  • Coverage was a “carrier problem”
  • Customers looked to their primary carrier to solve their coverage problems


  • 80% of voice calls and 90% of data usage is indoors
  • College students have an average of 6.9 gadgets per student
  • Nearly 70% own a smartphone
  • 35% own a tablet
  • 85% own a laptop
  • 58% of undergraduates own at least 3 internet-capable devices
  • 104% of US population uses wireless; 41% are wireless-only households
  • More than 240 million active smartphones in U.S.
  • More than 85% of mobile traffic is data
  • 99% of mobile data traffic is “smart” traffic in North America
  • Video accounts for more than half of U.S. mobile data traffic
  • Businesses are running operations solely on smartphones, tablets and aircards
  • Globally, mobile data traffic will grow 10-fold by 2019


Name                    Title                                                 Phone

Andy Maddox    Director of Cellular Operations             (205) 348-6472